Privacy & Cookie Policy

Last Updated: May 27th, 2026

Cima Senior Living ("Cima," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at cimaseniorliving.com (the "Site").

Please read this policy carefully. By using the Site, you agree to the practices described below. If you do not agree with this policy, please do not use the Site.

Information We Collect

Information You Provide to Us

We collect personal information that you voluntarily provide when you interact with our Site, including when you:

  • Submit a contact form or tour request form

  • Call one of our communities using a phone number listed on the Site

  • Send us an email or other correspondence

This information may include your name, email address, phone number, the message or inquiry you submit, and any other details you choose to provide.

Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies, pixels, and similar tracking technologies. This may include:

  • Device and browser information: IP address, browser type, operating system, device type, and screen resolution

  • Usage data: pages visited, time spent on pages, referring URLs, and clickstream data

  • Location data: general geographic location based on your IP address (we do not collect precise GPS location)

Third-Party Analytics and Advertising Tools

We use the following third-party services to analyze Site traffic and support our advertising efforts:

  • Google Analytics: collects anonymized data about how visitors use our Site, including pages visited, session duration, and traffic sources. Google Analytics uses cookies to gather this information. You can learn more at Google's Privacy Policy or opt out using the Google Analytics Opt-Out Browser Add-on.

  • Google Ads: uses cookies and conversion tracking to measure the effectiveness of our advertising campaigns and to serve relevant ads to users who have previously visited our Site. You can manage your ad preferences through Google Ad Settings.

  • Meta (Facebook) Pixel: collects data about your activity on our Site to help us measure advertising effectiveness and deliver relevant ads on Facebook and Instagram. You can manage your preferences through Facebook Ad Preferences.

Cookies

Our Site uses cookies, which are small text files stored on your device. These include:

  • Essential cookies: required for the Site to function properly (e.g., form submissions, page navigation)

  • Analytics cookies: used by Google Analytics to understand how visitors interact with the Site

  • Advertising cookies: used by Google Ads and Meta Pixel to deliver and measure advertising

Most web browsers allow you to control cookies through their settings. Please note that disabling cookies may affect your experience on the Site.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and tour requests

  • Communicate with you about our communities, services, and care options

  • Improve our Site and understand how visitors use it

  • Measure the performance of our advertising campaigns

  • Deliver relevant advertisements on third-party platforms

  • Comply with legal obligations

We do not sell your personal information.

How We Share Your Information

We may share your information in the following circumstances:

  • Service providers: with trusted third-party vendors who help us operate the Site, process inquiries, or deliver advertising services (such as Google, Meta, and our website hosting provider, Framer). These providers are contractually obligated to protect your information and use it only for the purposes we specify.

  • Legal requirements: when required by law, regulation, legal process, or governmental request

  • Business transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

  • Protection of rights: when we believe disclosure is necessary to protect our rights, your safety, or the safety of others

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Contact form submissions and tour requests are retained for as long as needed to respond to your inquiry and maintain a record of our communications.

Your Privacy Choices

You have the following options regarding your personal information:

  • Opt out of marketing communications: if you receive promotional emails from us, you may unsubscribe by following the instructions in the email

  • Manage cookies: adjust your browser settings to block or delete cookies

  • Opt out of Google Analytics: install the Google Analytics Opt-Out Add-on

  • Manage ad preferences: visit Google Ad Settings or Facebook Ad Preferences to control targeted advertising

  • Request access or deletion: contact us at the information below to request access to, correction of, or deletion of your personal information

Texas and California Residents

If you are a resident of Texas or California, you may have additional rights under state privacy laws, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. As stated above, we do not sell your personal information.

To exercise any of these rights, please contact us using the information below.

Children's Privacy

Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly.

Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.